RT @seanmccann: #reshuffle her…

RT @seanmccann: #reshuffle here we again re-branding gonna cost a fortune we don’t have we gave it to the banks

RT @darraghdoyle: What changes…

RT @darraghdoyle: What changes are being made to the Irish Government? Brian Cowen’s speech: http://short.ie/reshuffle

RT @IDAIRELAND: LinkedIn estab…

RT @IDAIRELAND: LinkedIn establishment of International Headquarters in Dublin welcomed by IDA Ireland – http://short.ie/6wdsvy #idairl

Sustainable packaging, a golde…

Sustainable packaging, a golden opportunity? http://bit.ly/dpSXGk

Sustainable packaging as competitive differentiator

Opportunities are ‘golden’ for companies to gain a competitive edge through sustainable packaging, but defining such packaging and identifying its role is debatable, says a PriceWaterhouseCoopers report.

The conclusion of a PriceWaterhouseCoopers report, “Sustainable packaging: Threat or opportunity,” notes, “Unless the industry becomes more proactive in the debate about the definition and role of sustainable packaging, it runs the risk of packaging continuing to receive disproportionate attention for its environmental impact.”

Packaging is a function of multiple industries, but that said, the report points out that companies that fail to address the demand for sustainable packaging will lose business to “forward-thinking competitors. …The wide uncertainty about what sustainable packaging actually is, and how and when different customer groups will adopt it, presents those commercially astute companies with a golden opportunity to steal a march on their competitors and use sustainability as a differentiator and source of added value in their market place.”

Author Sterling Anthony points out in an article, “Green consumers: sustainability’s science fiction,” that “consumers buy first and foremost to satisfy needs. Companies should incorporate sustainability as a product feature that provides a consumer benefit without sacrifice of quality, performance, convenience, and value (relative price).”

source: greenerpackage

what do you think? sustainable…

what do you think? sustainable packaging. threat or opportunity? http://bit.ly/cJ6Kob

RT @MagnetNetworks: We have ex…

RT @MagnetNetworks: We have extended the #nophoneline offer to the end of the month
http://bit.ly/d8gb5y

#followmonday @gocarcork hi g…

#followmonday @gocarcork hi guys!

RT @DublinStreets: @facehunter…

RT @DublinStreets: @facehunter’s in Dublin this Thurs. Get your Face Hunter book signed Noble & Beggarman Books, Sth William St 6-8pm.

Twitter Weekly Updates for 2010-03-21

• @connector_ie next thursday march 25th http://bit.ly/9EP2sx #

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